Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, marketing major brand names to consumers in more than 170 countries.

Shelf Strips
Whirlpool Home Care Products division offers a wide range of cleaning solutions specifically designed to help people get the most from their Whirlpool appliances. These colourful shelf strips are currently being used at the dealer showroom level to call attention to the highly successful product line, reminding consumers that Whirlpool offers a full range of appliance care and cleaning solutions ideally suited to their household needs.

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Sell Sheets
These sell sheets supported the dealers, trade partners and sales representatives throughout the 2006 product launch.

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Coupon Campaign
This direct mail letter to Whirlpool dealers informed them of an upcoming coupon promotional campaign. This campaign was specifically intended to stimulate sales of Whirlpool’s allergy-free premium laundry detergent, and drive more traffic into the stores. The 40,000 coupons, distributed through doctor’s offices across Canada, were redeemed at an exceptionally high rate, significantly increasing product sales and overall brand performance.

click to download coupon campaign


Direct Mail Campaign
This direct mail campaign reinforced Whirlpool’s brand relevance to the female target audience with a cross-promotional gift.

click to download direct mail campaign

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